Artificial intelligence (AI) adoption in banking has evolved from pilot projects to industry-wide transformation. The 2025 Excellence in Retail Financial Services Awards show rising trends in digital lending, small and medium-sized enterprise (SME) finance and hyper-personalisation—powered by AI.
The financial services industry has entered a new era of transformation, with AI becoming a cornerstone of innovation, efficiency and customer experience. According to findings from the 2025 Global Excellence in Retail Financial Services Awards, AI is no longer a peripheral experiment but a key driver across core retail banking functions. The number of award submissions in AI-related categories has grown significantly over the past three years, signalling a maturing landscape.
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