HDFC Bank has been awarded Best Retail Bank in India at The Asian Banker International Excellence in Retail Financial Services Awards 2025, recognising its outstanding performance in financial management, digital innovation and customer franchise development. Strong financial fundamentals driving sustainable growth HDFC Bank’s financial performance reflects a disciplined approach to growth. The bank reported a 17.8% increase in gross revenue for the nine months ended 31 December 2024, demonstrating its ability to deliver strong returns in a dynamic market environment. Operational efficiency remained a priority, with a cost-to-income ratio of 40.8%, highlighting effective cost management. A return on assets of 1.43% during the same period underlines the bank’s focus on maintaining profitability while managing assets prudently. Kaizad Bharucha, deputy managing director of HDFC Bank, reiterated the bank’s commitment to sustainable growth, emphasising the dedication, integrity and service-first culture that underpin its success. "It has been our constant endeavour to enhance customer experience, providing world-class banking services tailored to the customer needs for diverse segments of customers that we serve," he said. Pioneering digital innovation with PIXEL HDFC Bank’s digital-first strategy was exemplified by the launch of PIXEL in May 2024, a new range of fully digital credit cards designed for digital-native customers. Accessible through a mobile app, PIXEL allows users to customise card features, set spending limits and access exclusive offers to deliver a seamless, highly personalised experience. Bharucha highlighted that digitisation is a key philosophy for HDFC Bank, which aims to provide a seamless digital experience across retail, mid-market and wholesale banking. PIXEL strengthens HDFC Bank’s leadership in digital innovation, ensuring it remains closely aligned with evolving customer expectations. Building a strong, trusted customer franchise Customer trust remains central to HDFC Bank’s growth strategy. Total deposits rose by 15.8% for the nine months ended 31 December 2024, reflecting continued customer confidence and strong franchise development. Although its current and savings account (CASA) ratio stands at 34%, lower than some peers, the overall momentum in retail deposits highlights the bank’s ability to attract and retain customers through its focus on service quality and customer-centric solutions. Bharucha reaffirmed the bank’s mission to deliver world-class services tailored to the needs of its diverse customer segments. Delivering long-term value through innovation and customer focus HDFC Bank’s success is built on an unwavering commitment to innovation, operational excellence, and putting customers at the centre of its strategy. By integrating strong financial discipline with customer-focused digital initiatives like PIXEL and maintaining robust operational efficiency, the bank continues to set a high standard in the Indian banking industry. Its clear focus on delivering world-class banking services tailored to diverse customer needs, combined with its leadership in digital adoption, ensures HDFC Bank remains well-positioned for sustainable growth in a rapidly evolving market.
