Yang leads CTBC Bank’s rise as a dominant force in retail and wealth management, commanding a significant market presence in Taiwan while serving a growing and diverse clientele in Asia Pacific Yang spearheads the integration of advanced data analytics and generative artificial intelligence across wealth management and retail banking to deliver highly personalised customer experiences Yang also champions the creation of financial solutions for the elderly and disabled, promoting equitable access to banking and wealth-building opportunities Tokyo, Japan, 20 February 2025 – Amy Yang, Retail Banking Group CEO at CTBC Bank, received the award for Retail Finance Leader of the Year in Asia Pacific for 2025 at the TAB Global Excellence in Retail Finance Awards at the Westin Tokyo. The International Council of Advisors of TAB Global recognised Yang’s extensive experience and crucial role in strengthening CTBC Bank as a leader in retail banking in Asia Pacific. In the fiercely competitive and rapidly evolving world of retail financial services, true leadership is not just about performance—it is about vision, resilience, verve and legacy. The Retail Finance Leader of the Year award, the most prestigious individual honour within the TAB Global Excellence in Retail Finance Programme, is presented to an exceptional leader whose foresight, innovation and transformative contributions have redefined the retail banking landscape across Asia Pacific. This award is reserved for individuals whose impact extend beyond their institutions, shaping the financial services sector at both national and regional levels. Selected from an elite group of seven distinguished nominees, Yang stands apart for her ability to drive sustainable business growth, pioneer digital transformation and champion financial inclusion. Her leadership is defined not only by strategic dexterity and bold execution but by an unwavering passion to inspire and elevate those around her. A career marked by vision and impact Over a distinguished career spanning over two decades, she has emerged as one of the most influential figures in retail finance, leading CTBC Bank through cycles of transformation, disruption and unprecedented innovation. She has exhibited unmatched resilience, navigating economic downturns, regulatory shifts and technological revolutions—not just adapting to change but shaping it. Her most recognised and celebrated achievements include leading her institution’s rise as a dominant force in retail and wealth management, commanding a significant market presence and serving a vast majority of its bankable population. Under her leadership, her institution has transformed wealth management, investment strategies and customer advisory services, setting new standards in personalised financial solutions and becoming the trusted partner of millions. Under her stewardship, CTBC Bank has established long-term market leadership across key retail offerings such as home loans, bank cards and wealth management, making it Taiwan’s premier retail bank, as well as expanding the consumer banking and wealth management franchise in the region, including Singapore. Hong Kong, Japan, India, Indonesia, the Philippines, Thailand, Vietnam, and mainland China. The bank offers a comprehensive suite of financial services to its diverse clientele. The bank has also consistently garnered the top net promoter score in the local market, reflecting strong customer trust and satisfaction. Revolutionising the digital banking experience Recognising that the future of banking lies in digital ecosystems, she spearheaded the development of one of the most advanced digital banking platforms in the industry. Through AI-driven financial advisory services, she has redefined personalisation in retail banking, seamlessly integrating machine learning, predictive analytics and automation to create hyper-personalised banking experiences at scale. Yangalso played a key role in developing a digital payment ecosystem and forging partnerships across transportation, retail, telecommunications and e-commerce to create a seamless banking experience for customers in their daily lives. By integrating generative AI (GenAI) across the bank’s operations, Yang has enhanced the customer segmentation, engagement and financial advisory services, making these more efficient and accessible. Under her leadership, CTBC Bank has become a dominant force in retail and wealth management. By integrating investment strategies and customer advisory services, the bank has set new standards in personalised financial solutions, becoming the trusted partner of millions. The revolutionary integration of financial and consumer ecosystems has been widely lauded for reshaping the digital economy and reinforcing her institution’s standing as a leader in digital banking innovation. Driving financial inclusion and sustainable finance Yet, her impact is not just measured in financial performance and digital success—she has been a steadfast champion of financial inclusion and responsible banking. Under her leadership, her institution has embedded Environmental, Social, and Governance (ESG) principles into its financial operations, ensuring that banking is not only accessible but also ethical and sustainable. She has led initiatives to expand financial services to underbanked communities, create solutions for the elderly and disabled, and ensure equitable access to wealth-building opportunities. Through these efforts, she has reinforced the principle that banking is not just a business—it is a force for good. A mentor to future leaders Beyond her corporate achievements, she has devoted her time and expertise to mentoring the next generation of financial innovators. As a mentor within leading fintech incubators, she has guided emerging entrepreneurs and startups, providing them with strategic insights, regulatory expertise, and the business acumen needed to navigate the complexities of financial technology. Many of the startups she has mentored have gone on to make substantial contributions to the fintech ecosystem, further amplifying her influence beyond her institution. Her career is more than a list of achievements—it is a testament to the power of leadership, resilience and vision. Through her relentless drive, she has transformed not just an institution, but an entire industry, leaving a lasting imprint on the future of financial services. Her work has ensured that her institution remains a benchmark for excellence, long after her tenure.
