fofsummit2019

TABLive - Audio and Video Download

Providing better real time customer insights to front line staff

By The Asian Banker Live

The ability to leverage analytics in near real time to deliver customized and contextualized marketing, product and price management, instant credit risk estimations, advisory support and other communications across a variety of network points, will be a key competitive advantage in the next round of developments. This is as much a platform issue as it is a tactical business one. This session is free for qualified participants.

The ability to leverage analytics in near real time to deliver customized and contextualized marketing, product and price management, instant credit risk estimations, advisory support and other communications across a variety of network points, will be a key competitive advantage in the next round of developments. This is as much a platform issue as it is a tactical business one. This session is free for qualified participants.

In fact, banks that started with the customer experience issues in mind and work back to the technology and data analytics infrastructure have made most progress.

Despite growing budgets, banks are forced to prioritize which areas they want to build up first. It is often a long shoot between improvements in analytics, business insights and market share gains. Only a fraction of banks in the Asia Pacific region have to date had hands-on experience with real time big data implementations. The majority are still in trial mode, learning from e-commerce and internet companies how to provide better customer support to the front line. Front line staff also need to learn new skills in order to benefit.

Banks face the challenge of training end-users who may not be experts themselves but need to use ‘insights’ generated from analytics to enhance decision-making.

This teleconsultation session will bring you the latest developments in improved analytics approaches to mine external and internal data, key issues you need to watch in the next round of platform development and best approaches in making the front-end user an effective ally in the overall architecture.

Confirmed Speakers/panellist :
Mr Ivan Jaya, Head of Wealth Management, Citibank Indonesia
Mr Keith B. Carter, Visiting Senior Fellow of Decision Sciences, NUS 
Mr Mobasher Zein Kazmi, Head of Research, The Asian Banker
Mr Foo Boon Ping, Managing Editor, The Asian Banker (Moderator)
Mr Yasar Yilmaz, Regional Industry Director, Financial Services, MENA at SAP


People : Foo Boon Ping
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