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Customer onboarding: What will it take?

By The Asian Banker Live

With increased competition today, the customer onboarding process has become perhaps the most important step to enhancing overall customer experience and retention. The Asian Banker surveyed banks in five countries: Singapore, Hong Kong, Malaysia, Taiwan and Thailand on critical issues that impact the customer onboarding process.

By now we’re all pretty much aware of the truth about customer onboarding, and it’s definitely not “build it and they will come”. The first few months of the onboarding process are a crucial window of opportunity not to be missed. This is your opportunity to set the tone for your relationship with your customers, and create the bonds that will turn your early adopters into loyal users and brand advocates.

While responsive customer support is essential at many points in the cycle, it is especially important early on in the conversion process. So the question is what are you doing to get your customers onboard? How are you gaining a league of faithful followers to your brand? Can technology help you, or hinder your efforts? With increased competition across the board in every single industry today, how can you ensure dominance in customer onboarding?

This teleconsultation will also present the findings from our OBQ poll to answer the question “How would you describe the level of preference for self-servicing in your market?”


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