In a highly engaging discussion organised by the Entrepreneur Organisation in Malaysia chaired by Christine Sterk, global marketing director at Adstream, the panel comprising Dato Yasmin Mahmood, CEO of Malaysia Digital Economy Corporation, Leon Foong, general manager of UBER, Malaysia and Thailand, and Emmanuel Daniel, founder of The Asian Banker, offered insights into how entrepreneurs and business owners can chase after the fast changing digital landscape in a traditional economy and where the opportunities are and how digitisation leads to the financialisation of everything.