Vietcombank’s ‘Priority Banking Service’ significantly boosted the bank's overall performance by expanding its affluent customer base by 50% in 2023. This growth was driven by a comprehensive ecosystem of financial products and services tailored to high-net-worth individuals. Exclusive benefits, such as VIP airport lounge access and the VI card, played a crucial role in enhancing customer satisfaction and loyalty, solidifying Vietcombank’s leadership in wealth management for the affluent segment.