“Customers have more loyalty towards brands that make them better”

Published on Monday, 19 July 2021
3290 Views
Print
Print
Leave Your Comments

“Customers have more loyalty towards brands that make them better”

5 min read

Millie Gillon, global head for Client Experience at Standard Chartered, points out that customers are looking for brands that know their specific preferences, thus it’s important for banks to look at the abstract data in order to offer better solutions.