Ti Eng Hui, CEO of Baiduri Bank, has been awarded the Best Bank CEO in Brunei by TAB Global, in recognition of his leadership in driving strategic transformation, digital innovation and embedding sustainability and human capital development into the bank’s growth. Under his leadership, Baiduri Bank is recognised as the Best Managed Bank in Brunei. Ti’s blend of strategic clarity, transformational courage and commitment to people and purpose has positioned Baiduri Bank for long-term relevance and resilience in a rapidly evolving financial landscape. He led a strategic transformation that included expanding institutional capabilities, modernising digital infrastructure through cloud and artificial intelligence (AI) adoption, strengthening governance and embedding sustainability and talent development. Structural reorganisation and institutional banking expansion Ti spearheaded a three-year strategy focused on innovation, regional expansion and sustainable growth. In 2024, he established a dedicated institutional banking division to serve large clients, government-linked entities and cross-border transactions. The division enabled targeted risk management and deeper expertise in complex deals, strengthening the bank’s regional competitiveness and positioning it as a key institutional partner. He also expanded corporate banking through the formation of a syndicated loans team, reinforcing cross-border financing capabilities and institutional partnerships. Digital infrastructure and innovation Under his leadership, the bank migrated its core banking system to the cloud, enhancing scalability, speed and service personalisation. He oversaw the definition of user requirements, refinement of functional specifications and adoption of microservice-based middleware for seamless integration. AI-powered platforms streamlined loan processing and robotic process automation (RPA) eliminated 98% of operational inefficiencies. A cloud-based corporate loan origination platform improved speed, accuracy and risk management through automation and machine learning. He also launched a digital marketplace to support micro, small and medium-sized enterprises (SMEs), promoting inclusive economic growth and a stronger social commerce ecosystem. Sustainability integration and talent development Sustainability and human capital became core pillars of the bank’s strategy under his guidance. He established a Sustainability Committee, conducted a materiality assessment and introduced a three-pillar environmental, social and governance (ESG) framework—People, Process and Planet. The appointment of the bank’s first head of sustainability and its membership in the United Nations (UN) Global Compact reinforced this agenda. He led the digitisation of human resources to enable data-driven talent strategies and internal mobility. Leadership programmes, digital upskilling and employee engagement built a resilient and future-ready workforce.
