The winning bank has implemented unified customer relationship management (CRM) platform “Technology Architecture” and “Pattern Based Autonoma Integration Engine”. The overall architecture put in place is ultra-scalable and can be adapted vertically or horizontally based on business volume and growth. The engine could reduce coding efforts by as much as 70% and benefit from zero downtime. Drag and drop Autonoma Integrations deliver real time alerts and warnings to identify and weed out potential failure points. After implementation the improvement in cross-sell ratio as a direct result of project is 65% and 35%. 

The Best CRM Implementation award goes to Axis Bank and CRMNEXT.